Real Techniques & 'Sent Into Space' Launched Makeup Brushes into Space
Laura McQuarrie — August 11, 2018 — Marketing
References: realtechniques & prnewswire
Plenty of food and beverage brands have taken the opportunity to launch their products into space but Real Techniques worked with Sent Into Space to share "the first makeup brushes ever to be sent into space."
With Sent Into Space, Real Techniques rapidly sent its new galaxy-inspired makeup brush collection thousands of meters into the atmosphere, successfully surpassing the 19,000 meters that marks the boundary of near space, before they landed in the UK for retrieval.
The new limited-edition makeup brush collection, Brush Crush Volume 2, features a sponge, a kabuki brush, as well as a number of other solutions for applying blush, foundation, eyeshadow and powdered products with ease. In terms of aesthetics, the brushes take on a lunar-themed cool-toned silver and purple scheme.
With Sent Into Space, Real Techniques rapidly sent its new galaxy-inspired makeup brush collection thousands of meters into the atmosphere, successfully surpassing the 19,000 meters that marks the boundary of near space, before they landed in the UK for retrieval.
The new limited-edition makeup brush collection, Brush Crush Volume 2, features a sponge, a kabuki brush, as well as a number of other solutions for applying blush, foundation, eyeshadow and powdered products with ease. In terms of aesthetics, the brushes take on a lunar-themed cool-toned silver and purple scheme.
Trend Themes
1. Space-inspired Consumer Products - Brands can leverage the novelty factor of launching products into space to create unique and attention-grabbing consumer experiences.
2. Limited-edition Collectibles - Creating limited-edition product collections can generate excitement and drive sales as consumers seek exclusive and unique items.
3. Aesthetically-themed Product Designs - Designing products with visually appealing themes, such as lunar-inspired colors, can captivate consumers and differentiate brands in the market.
Industry Implications
1. Cosmetics - Cosmetic companies can explore innovative marketing strategies like sending products into space to engage with their target audience and stand out from competitors.
2. Collectibles - The collectibles industry can offer space-themed limited-edition items that resonate with enthusiasts and collectors looking to add unique pieces to their collections.
3. Product Design - Product designers can incorporate aesthetic themes like lunar-inspired colors into their designs to create visually captivating and distinctive products across various industries.
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